15 oktober 2020
Why I don’t connect to just anybody
Why I don't connect to just anybody?
Many people know me as the inspirational force behind ‘Jouw Netwerkcoach’ and know that I have a large network. For that reason, I am often asked to introduce or recommend someone to the people in my network. I am always happy to help someone. But... I don’t recommend just anybody. Why? Well, I’d be happy to explain.
Know Like Trust
The Know-Like-Trust factor is a household word in the marketing sector. The bottom line is that people only buy from your company or call on your services if they know you, like you and trust you. You should not only work on this as a business owner; this is equally important for every professional. I too find this of crucial importance and appreciate the people in my network who are also actively engaged in this. If you want me to introduce you, the first thing I will do is determine your Know-Like-Trust factor.
The Know factor
Of course, I will be checking you out on LinkedIn®. After all, this is where I operate. A good profile on this social network is particularly important. Do you show people what you’re all about? Do you tell them what you do, what your core values are, what you’re good at? Is your profile up to date? A good profile on LinkedIn® serves as an initial yardstick for many. That goes for me, too.
The Like factor
If I open up my network to you, I don’t do this to promote my own interests. No, I am doing this to help you. I don’t expect anything in return. After all, this is what networking is all about. If you want me to help you get in touch with a certain person or to get into a certain company, I think it is important that you also make an effort to come across as sympathetic. A good profile picture is a start. If your picture shows you smiling, you’re already making a pretty good first impression.
Sharing information that can help others, writing an article in which you share valuable content or being an active member of a group will also increase your Like factor. That counts for me, too.
The Trust factor
And then there is trust. Are you the expert you claim to be? Are you a true specialist in your field?
Building a relationship of trust takes time. How do you respond to difficult questions or complaints? How do you deal with other people’s recommendations? Do you regularly show the world what you’re doing professionally? Others can help you with this as well. Are you recommended on your LinkedIn® profile? Do satisfied customers leave a message behind? Others ‘talking’ about you is also of inestimable value.
It is to me as well.
The Goodwill factor
And if I know you, find you to be a pleasant person and trust you, then I will be happy to introduce you to my network. People do business with someone they think is deserving. Consciously build on that. But be authentic and honest. If you don’t tell the truth about something, this will quickly be uncovered on social media.
Yes, I would like to recommend you to my network.
Yes, I want to help you.
Yes, I think you are deserving of business successes.
But understand that I am not the only one on LinkedIn® seeking information about you.
By the way, I can support you in this. I have spent years helping people improve their visibility on LinkedIn®, and helping them network, both online and offline. My network is their network, just because I know them, believe them and trust them. Don’t you want a good profile on LinkedIn® as well, to make it easier for people to recommend you on the professional market?
Let's have a 15-minute chat! Do we have a match on our Know - Like - Trust, than I am happy to connect!